Leveraging Technology for Enhanced Business Accountability

Today people have no excuse for inaction. Everyone can make a difference. Marketing used to be about pairing a celebrity with a brand and then a lot of people would buy products because they liked that famous person. Now with technology, small businesses and entrepreneurs can have the same amount of power and tools as huge businesses. Now they can explain the story behind the product, and the reach of their business is larger. It’s really changing and shifting the dynamics of business and working in favour of responsible businesses.