Millennials Driving the Demand for Ethical Business Practices

If we start seeing business owners how we see leaders, and if they start seeing themselves as leaders, the same change can begin. It’s beneficial for businesses start acting in an ethical way because there’s a lot of research that’s been done on millennials (defined as 20–30 year olds), showing that the younger generation want more from companies across the board. When they’re getting out into the workforce from university, it’s not just profit or a job, they want to work for a company with purpose, and with a good company comes a good culture of good people.